"In fact, your CMS should make possible, not create impossibilities."
When asked what a good content manager should be, Bruno Génuit, founder of Melody, puts simple words to a very concrete reality. For the journalist to be able to concentrate on his work in the field, his tools must allow him to do so... This is how Melody was conceived and designed: a CMS at the service of the journalist.
Agility, portability and connectivity: three key words for a CMS
Yes, but how? "The most important thing is agility." Does a reporter on a story, in the field, really need to be forced to go back to the office or connect to a VPN to start writing the story? "No, not with Melody. We believe that Melody should be the one to travel with the reporter. "But the journalist must have all the resources needed to work on the move, including his or her document base... "That's the case," continues Bruno Génuit.
"My CMS is first and foremost a content manager that must provide access to the entire database. The journalist does not start from scratch, he has, with him, all the information he needs. And he can do writing, video, sound, image." In short, "Melody's productivity means that journalists are twice as much in the field."
The time saved thanks to the CMS is time saved for an even more relevant content
But that's not all. Because the content created must be able to match the angles of all media channels. "No more saying you have to choose between media," confirms Melody's founder. "A journalist must be able to easily create formats for the web, for print and obviously for social media..." Agility, again and again!
Yes, but how? "By bringing in automation methods that will allow us to provide finished formats within an elaborate graphic charter. In what we call the mock-up, for a print medium for example, we realize that the formats used are very often the same. What changes, mainly, is the balance between the text and the image. Based on this observation, we have created an artificial intelligence capable of producing pages that conform to your editorial charter and respect your graphic codes. This makes it possible to automate the creation of 90% of the pages. And save time!"
And that's fundamental: in the age of hyperconnectivity, the 360-degree digital channel and social networks, time keeps accelerating. But a CMS like Melody allows you to catch up a bit, far from yesterday's technologies and the heavy and rigid systems of the early 2000s. In a word, Melody is all about movement. "And the ability to adapt, very quickly, to new needs and new challenges!" A system for today - and tomorrow!